Leeds United Supporters Trust has made it clear that they will resist any attempts to alter the club’s heritage by Red Bull, following the global energy drink brand’s acquisition of a minority ownership stake. Despite assurances from the club chairman and the 49ers Enterprises ownership group that there are no plans to rebrand the club as ‘Red Bull Leeds,’ concerns remain about the potential impact on the club’s identity.
The Trust has expressed concerns about Red Bull’s history of making significant changes to clubs they have acquired, including name changes, badges, and kit colors. They have stated their intent to work with football authorities to prevent any such alterations to Leeds United’s heritage.
While the club has stated that there will be no Red Bull representation on the board and no changes to the club’s name or logo, the Trust remains vigilant about the potential for future changes once the 49ers relinquish control. They have emphasized the importance of club heritage and traditions and have advocated for the introduction of an independent football regulator to protect these elements.
The Trust has engaged in dialogue with Leeds United to address fan concerns, including ensuring that Red Bull remains a minority investor and does not have the option to increase their stake in the future. However, specific details about the size of Red Bull’s stake in the club remain unanswered.
Overall, the Trust is committed to preserving Leeds United’s identity and will continue to work towards safeguarding the club’s heritage against potential threats from new owners.
