For the past twenty years, Celtic has implemented a successful business model that has ensured the club remains financially stable. Even during the challenges brought on by the COVID season, Celtic emerged relatively unscathed compared to other clubs in Scotland. Reaping the rewards of Champions League group stage appearances three years in a row, record turnover last year, and a soaring share price, Celtic finds itself in the strongest financial position in its history.
Former Celtic star Johan Mjallby believes that this financial strength positions Celtic to outshine Rangers in the coming years. Drawing on his experience with the dominant Martin O’Neill side that conquered Rangers in the early 2000s, Mjallby predicts that with strategic use of their financial muscle in the transfer market, Celtic can establish a significant lead over their rivals.
Mjallby emphasizes the importance of bringing in new talent to maintain Celtic’s winning streak and prevent Rangers from challenging for titles. Reflecting on Celtic’s impressive trophy history, including a second nine-in-a-row and a Quadruple Treble, Mjallby underlines the club’s dominance in Scottish football.
With Ange Postecoglou’s successful start at the club and the potential for significant financial backing in the upcoming transfer window, Mjallby highlights the possibilities for Celtic to achieve even greater feats under Brendan Rodgers. The combination of financial stability, managerial prowess, and strategic recruitment could pave the way for Celtic to continue their legacy of success in Scottish football.
