Anger has erupted among Coventry City fans following the news that Junior Sky Blues membership will now only be available to season ticket holders. The exclusive move has sparked demands for an explanation from club owner Doug King, with supporters expressing disappointment at the decision.
The Junior Sky Blues (JSB) scheme, established in 1970, has long been cherished by young Sky Blues fans, offering a range of benefits including birthday and Christmas cards, ticket vouchers, and club shop discounts. Fans are now calling on the club to reverse the decision and ensure that all young supporters aged under 14 have the opportunity to join the popular membership program.
CoventryLive have reached out to the club for comment, with fans expressing their dissatisfaction online. Many are shocked by the move, highlighting the importance of including all young fans in the JSB scheme, regardless of season ticket status. From memories of receiving birthday cards to concerns about affordability, the decision to link JSB membership exclusively with season tickets has left supporters feeling alienated and disappointed.
As the club faces backlash from its fanbase, the future of Junior Sky Blues membership hangs in the balance, with many calling for a reconsideration of the controversial decision.
