Leeds United can now breathe a sigh of relief as they navigate through the waters of sponsorship deals, particularly after Red Bull recently inked contracts with other Premier League clubs. Finance expert Stefan Borson offered his exclusive insights to Football Insider, assuring Leeds that there should be no cause for concern, despite the recent influx of deals with various clubs.
While Red Bull secured a minority stake in Leeds back in May, news broke of West Ham, Everton, and Newcastle United all announcing partnerships with the popular energy drink company. However, Borson pointed out that it’s important to distinguish between ownership deals and sponsorship agreements, suggesting that potential conflicts may be avoided.
In his analysis, Borson commented, “I think they are quite distinct. It’s hard to see how there would be a conflict in that. I suspect some of those partnership deals are going to be quite low numbers, so it’s hard to see how that creates a conflict. It will probably be worth £1 million or less than that per annum. I think it’s not really a conflict and probably not one that’s going to get too much attention.”
With Red Bull’s logo adorning the front of Leeds’ shirts this season, the club can rest assured that their ownership remains separate from the flurry of commercial activities taking place in the Premier League. As Borson advised, only time will tell how these sponsorship partnerships unfold, but current indications suggest that Leeds can continue their journey free from any significant conflicts of interest.
