Tony Bloom Invests £9.9m in Hearts, Aiming to Disrupt Scottish Football
Brighton owner Tony Bloom has invested £9.86 million in Scottish side Hearts, acquiring a 29% stake in the club. Bloom believes his investment will help Hearts “disrupt” the Scottish football landscape, which has been dominated by Celtic and Rangers for decades.

Bloom’s Vision for Hearts
As part of the deal, Bloom will appoint James Franks, a legal and strategic business consultant, to the Hearts board as a non-executive director. Bloom is confident that Hearts can challenge the traditional powerhouses in Scottish football, citing the club’s bright future and potential for growth.
Partnership and Investment
The investment is part of a broader partnership between Hearts and Bloom’s companies, including a data analysis firm, Jamestown Analytics. Bloom’s confidence in Hearts’ ability to disrupt the status quo is reflected in his statement: “I firmly believe in the club’s ability to disrupt the pattern of domination of Scottish football which has been in place for far too long.”

Hearts’ Chief Executive Welcomes Bloom’s Investment
Hearts’ chief executive, Andrew McKinlay, welcomed the investment, thanking the club’s supporters for their backing. McKinlay praised the hard work that went into finalizing the deal, which was approved by 98.5% of Foundation of Hearts members.

James Franks on His Role
Franks, Bloom’s appointee to the Hearts board, expressed his enthusiasm for the role, stating: “I am honoured to become a board member at Hearts… I’m proud now to call myself a Jambo.” Franks highlighted his excitement about playing a part in the club’s future and working with the management team and supporters.