Sunderland Secures Record-Breaking Deal
Sunderland has finalized a groundbreaking commercial agreement with W88, a sports betting and online casino operator. The partnership marks the most significant deal in the club’s history and will see W88 become the principal partner and front-of-shirt sponsor.
Partnership Details
The agreement will enable W88 to leverage Sunderland’s global reach, with branding appearing on all playing and adult replica shirts throughout the 2025-26 season. W88 will also become the club’s exclusive Asian betting partner, further solidifying its presence in the region. This partnership is a significant coup for Sunderland, demonstrating the club’s growing appeal and commercial potential.
Mutual Benefits
Sunderland’s chief commercial officer, Ashley Peden, expressed excitement about the partnership, citing W88’s proven track record of successful partnerships with elite sporting organizations. The deal will contribute significantly to Sunderland’s ability to compete in the Premier League, providing vital financial support for the club.
W88’s Enthusiasm
A W88 spokesperson welcomed the partnership, praising Sunderland’s rich history and potential for growth. The operator sees Sunderland as the perfect partner to activate in overseas target markets and looks forward to collaborating with the club ahead of the new season.
Exciting Summer Ahead
Sunderland’s commercial team is set for an exciting summer, with this partnership marking just the beginning of a series of major off-pitch developments and partnerships. The club is committed to expanding its global partnership portfolio and enhancing experiences for supporters both in-stadium and beyond.
Premier League Presence
W88 has established itself as a significant player in the Premier League, having partnered with several top clubs in recent years. Its partnership with Sunderland further solidifies its presence in the league and demonstrates its commitment to working with top-tier clubs.
