Cillian Sheridan has expressed skepticism regarding the hype surrounding Tony Bloom’s £9.86m investment in Hearts and the Brighton owner’s ambition to compete for titles. Bloom, who already had ties with Hearts through Jamestown Analytics, aims to shake up the status quo of Celtic and Rangers’ dominance by purchasing a 29% stake in the Tynecastle club.

Former Celtic, Kilmarnock, and Dundee player Sheridan believes that the excitement surrounding the investment may be overstated. He argues that the sum of money invested may not be enough to rival the financial power of Celtic and Rangers. Despite Brighton’s success in the Premier League, finishing eighth last season, Sheridan questions whether Hearts will be able to attract the same caliber of players.
Sheridan raises concerns about the types of players Hearts will be able to acquire, wondering if they will be settling for players that Brighton does not want. He suggests that the investment may not be substantial enough to challenge the dominance of Celtic and Rangers in the Scottish Premiership.