In a recent comedic video shared by his current club Preston North End, former Leeds United chief Peter Ridsdale playfully takes a dig at his old club and the EFL’s financial regulations. Ridsdale, who has had a colorful history in various football roles, showcases his acting skills in the video by performing multiple tasks at North End, including coaching, tending to the pitch, serving food, and printing shirts.
In a tongue-in-cheek manner, Ridsdale laments the constraints of the EFL profit and sustainability rules, joking that he now has to take on multiple roles due to financial limitations. However, he fondly recalls the glory days of Leeds United, where he famously declared, “we lived the dream,” in reference to the club’s extravagant spending during his tenure.
As a current director at Preston and a representative on the EFL board, Ridsdale has been vocal about the challenges faced by Championship clubs under the tightened financial regulations. He has expressed frustration with the Premier League’s lack of assistance for EFL clubs, emphasizing the need for increased funding to support the sustainability of lower-league teams.
Despite the comedic tone of the video, Ridsdale’s underlying message highlights the ongoing struggle for financial stability in English football, a topic that continues to spark debate and concern among club officials and fans alike.
