​Arsenal are reportedly ramping up their efforts to secure Aston Villa forward Morgan Rogers, with transfer expert Fabrizio Romano confirming that negotiations between the club and the player are already well underway.

​As Mikel Arteta looks to bolster his attacking options ahead of the new campaign, Rogers has emerged as the primary target for the North London club.

​Why Arsenal Are Targeting Rogers

​The Gunners are specifically searching for a versatile forward capable of operating effectively on the left flank. Despite the presence of Gabriel Martinelli and Leandro Trossard, neither has fully secured the starting role, prompting Arteta to look for reinforcements who can elevate the team’s offensive output.

​While Rogers is not a natural left-winger, he has demonstrated the technical ability and adaptability required to thrive in a system like Arteta’s.

​What Fabrizio Romano Said

​Speaking on his World Cup show, Romano offered a clear insight into the current state of play:

​“My understanding is that the deal is already advanced on the player’s side, so between Arsenal and Morgan Rogers, the feeling is very positive. Now it’s going to be on the conversations they will have with Aston Villa, so talks will follow club to club.”

​Romano acknowledged the difficulty of the deal, noting: “It’s not easy, because the player signed a new deal at Aston Villa a few months ago, and Aston Villa are going to be in the Champions League. Aston Villa are ambitious. […] But I’m sure Arsenal will go very strong, and the player is quite keen on the move.”

​The Road Ahead

​With Arsenal coming off a Premier League title-winning season, they have the financial flexibility to be aggressive in the transfer market. They are expected to identify key positions—like the left-wing role—and commit significant funds to ensure they remain ahead of their rivals.

​While Aston Villa will undoubtedly demand a premium for their star man, especially given their own Champions League aspirations and upcoming European Super Cup final against PSG, the clear interest from the player’s side gives Arsenal a crucial advantage.

​As the summer window progresses, all eyes will be on whether the Gunners can translate this early momentum into a completed high-profile transfer.