While talismanic captain Morgan Gibbs-White is widely regarded as Nottingham Forest’s focal point and most indispensable star, new algorithmic data reveals that head coach Oliver Glasner possesses a surprisingly higher-valued commodity on the books at the City Ground.
According to updated valuation data from the CIES Football Observatory, Welsh international wing-back Neco Williams has officially surpassed Gibbs-White to become Nottingham Forest’s single most valuable player on the transfer market.
The CIES statistical model places Williams’ current “fair price” market value between €50m and €58m (£41.8m to £48.5m)—marking a massive return on investment for Forest, who paid Liverpool just £16m for his signature back in the summer of 2022.
Why Neco Williams Is Ranked Ahead of Morgan Gibbs-White
For many Forest supporters, seeing Williams valued above the team’s primary playmaker comes as a total shock, but key analytical factors explain why the algorithm favors the Welshman:
- Long-Term Contract Security: Williams’ contract on Trentside runs until 2030 (nearly four full years remaining), giving Forest immense leverage in potential transfer negotiations.
- Gibbs-White’s Contract Clock: Gibbs-White’s current deal runs until 2028. With 18 months rapidly ticking down, algorithmic models automatically scale down transfer values due to impending contract risks.
- Durability & Premier League Experience: At just 25 years old, Williams has already made 169 appearances across all competitions for Forest, proving to be one of the division’s most dependable two-way full-backs.
Recent accolades reinforce Williams’ rising stock. Following a goal-scoring performance against Ipswich Town, former Forest legend Des Walker publicly singled out Williams as the club’s top performer this term, landing him a spot in the official Premier League Team of the Week.
Marinakis’ Real Price Tag: Would Chelsea Pay £100m for Gibbs-White?
While the CIES model relies strictly on age, contract length, and position, real-world Premier League transfer dynamics paint a vastly different picture.
Following high-profile transfer benchmarks set across the division—such as Aston Villa’s evaluation of Morgan Rogers—insiders report that owner Evangelos Marinakis would scoff at any “fair price” market estimate for Gibbs-White:
- Real Market Reality: Transfer insider Ben Jacobs notes that Marinakis would demand a minimum fee of £70m to £100m before even considering a conversation regarding Gibbs-White’s departure.
- Persistent Chelsea Interest: With Chelsea and other European giants keeping close tabs on the 26-year-old playmaker ahead of the 2027 transfer windows, Forest remain determined to hold out for top-tier valuation.
Glasner’s Dual Pillars on Trentside
As Forest navigate a critical stretch of fixtures to distance themselves from the Premier League relegation trap, having both an elite, long-term asset in Neco Williams and an irreplaceable leader in Morgan Gibbs-White gives Oliver Glasner two massive pillars to build around.
If Williams continues his goal-scoring, Team-of-the-Week form along the left flank, his market value will only climb higher—proving that Forest’s £16m gamble on the Liverpool academy product remains one of the shrewdest signings in modern club history.


