Aston Villa’s impressive rise under Unai Emery has transformed the club into a consistent contender for European football — but this summer could mark the beginning of another major evolution at Villa Park.
Despite back-to-back top-six finishes and the possibility of securing European qualification once again, Villa are already planning ahead. Strengthening the attack appears to be a key priority, and early signs suggest the club could be preparing for life after Ollie Watkins.
According to recent reports, Villa have made an approach to sign Swansea City forward Zan Vipotnik, a player who has taken the Championship by storm this season.
Villa Step Up Interest in Vipotnik
The 24-year-old Slovenian striker has emerged as one of the most sought-after attackers outside the Premier League after scoring an impressive 20 league goals this campaign. His form has not gone unnoticed, with multiple clubs — including Brighton, Coventry City, and Leeds United — also tracking his progress.
However, Villa have now taken concrete steps by making contact with Swansea over a potential deal, signalling serious intent ahead of the summer transfer window.
While no official price tag has been confirmed, Swansea are in a strong negotiating position after recently tying Vipotnik down to a new contract. That could make any deal complicated, but his performances suggest he may be worth the investment.
Watkins’ Uncertain Future Raises Questions
Much of Villa’s interest in a new striker stems from uncertainty surrounding Ollie Watkins. The England international has been central to the club’s success under Emery, scoring 44 goals across the previous two seasons.
This campaign, however, has seen a noticeable dip in output. Watkins has managed just 10 goals in 43 appearances — his lowest return since joining the club in 2020. That decline has inevitably led to speculation about his long-term future.
At 30 years old, Villa may be considering whether now is the right time to refresh their attacking options, especially as they look to compete at a higher level both domestically and in Europe.
Why Vipotnik Fits the Profile
Vipotnik’s rise in the Championship suggests he could be an ideal successor. Not only has he outscored every other player in the division this season, but his all-round game indicates he’s ready for the step up.
His ability to convert chances stands out, with a strong shot accuracy rate placing him among the most efficient finishers in the league. He also contributes creatively, showing he’s more than just a traditional goalscorer.
Physically, he offers another dimension. His aerial presence and ability to win duels make him a reliable focal point in attack — something that would suit Emery’s tactical setup.
There are also parallels between Vipotnik and Watkins’ own journey. Watkins himself made the jump from the Championship to Villa and developed into one of the Premier League’s most consistent forwards. The club may be hoping to repeat that success story.
Competition and Next Steps
Villa are unlikely to have a clear run at the Slovenian international. Interest from other clubs means the race could quickly intensify once the transfer window opens.
That said, Villa’s recent progress under Emery and their potential involvement in European competition could give them a significant advantage. The prospect of playing at a higher level may prove decisive in attracting Vipotnik.
A Defining Summer Ahead
With ambitions continuing to grow, this summer could be a defining one for Aston Villa. Decisions made in the transfer market — particularly in attack — will shape the club’s trajectory for the coming seasons.
Whether Vipotnik arrives as a replacement for Watkins or as part of a revamped forward line remains to be seen. But one thing is clear: Villa are not standing still.
And if their move for the Championship’s most prolific striker is successful, it could mark the beginning of a new era at Villa Park.
